“A sermon targets the heart of the listener to create a crisis of the will and then presses the individual for a decision, whether to place one’s trust in Christ for salvation or to make a specific, substantive change to live out that earlier decision.” (source)
“Consider, also, a second question: How do I want my audience to think differently and then respond after my sermon or speech? The answer becomes your objective.” (source)
“My purpose in the body of the message is not to teach history, but to teach about life and the application of Scripture to living.” (source)
“Never speak to a group without providing a truth to ponder, a principle to apply, or a decision to make.” (source)
“My introduction states a problem as experienced today, connects the problem to my audience, and then transitions to the Bible to find answers. I then describe the time, date, author, audience, and circumstances of the Bible passage to highlight similarities between our situation and that of the ancient audience. I highlight specific features in the Bible text that support one or more timeless principles. I call attention to other passages that provide additional clarity or insight. Before concluding, I turn timeless principles into practical, meaningful, actionable suggestions based on real-life challenges. The conclusion then challenges each individual to turn the suggestions into imperatives, depending upon his or her specific situation.” (source)
"Bestselling author and master communicator Charles Swindoll has been effectively speaking to others for over 50 years. Now, in his new book, SAYING IT WELL, he shares his secrets on how to talk so people will listen.
Filled with techniques, stories, and models that clearly explain the formulas for successful speaking, Swindoll teaches readers the foundational principles for how to communicate, from preparing for a speech, organizing thoughts and filtering out the superfluous to overcoming fears, grabbing the listener's attention, and knowing how and when to stop.
With humorous stories and inventive, practical tips, one of America's premier communicators shares decades of experience on how to speak with authority in every situation, persuade others to consider the reader's perspective, overcome the fear of public speaking, and love others more effectively with words. He also shares his personal story and journey to becoming a world-famous speaker."
—Homecoming (Bill & Gloria Gaither)
"Known for his effective speaking, Charles Swindoll relays his secrets for being a persuasive teacher and conversationalist in SAYING IT WELL. Filled with techniques, stories and models for successful speaking, SAYING IT WELL helps pastors and speakers learn how to communicate, from preparing for a talk to knowing how and when to stop talking. Along with his personal story of how he overcame stuttering, the book features Swindoll's signature humor and practical advice."—Christian Retailing