Platform: Get Noticed in a Noisy World
How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.
Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.
In Platform, you will learn how to:
- Extend your influence, monetize it, and build a sustainable career.
- Get noticed and start earning money in an increasingly noisy world.
- Learn to amplify, update, polish, and organize your content for success.
Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.
With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Top Highlights
“Today’s platform is built of people. Contacts. Connections. Followers.” (source)
“Great titles are PINC (pronounced ‘pink’). They do at least one of the following: make a promise, create intrigue, identify a need, or simply state the content.” (source)
“ a platform is the thing you have to stand on to get heard. It’s your stage” (source)
“success today is not so much about what you know; it’s about who you know. And the who is your platform” (source)
“wow, and then have a process—or a technology—for creating that outcome. I call this ‘the how of wow.’” (source)
Product Details
- Title : Platform: Get Noticed in a Noisy World
- Author: Hyatt, Michael
- Publisher: HarperCollins Leadership
- Publication Date: 2012
- ISBN: 9781595555045